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Grays of Worcester takes the privacy of each person who visits our online shop (the "Grays wesbite") very seriously. We will always process your Personal Data in accordance with the law, in particular with the Data Protection Act 1998.

This Privacy Policy is incorporated into and subject to our Terms and Conditions which can be accessed here. By using this website, you expressly consent to the Terms and Conditions and to the use of your Personal Data in accordance with this Privacy Policy.

This policy details how we will manage your personal information.

We may collect, use and store the following types of personal data:

1. Information about your visits to, and use of, the Grays website, such as your IP address, geographical location, browser type, referral source, length of visit and number of page views.
2. Information regarding any transactions carried out between you and us on or in relation to the Grays website, including information relating to any purchases you make.
3. Personal data that you provide to Grays of Worcester for the purpose of registering with us, including your name, your address and your e-mail address.
4. Personal data that you provide to Grays of Worcester for the purpose of subscribing to our website services, e-mail notifications, e-blasts and newsletters, including your name, address and e-mail address.
5. Any other information you choose to send us.



Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the Grays website.

We may use your personal information to:

(a) administer the Grays website

(b) improve your browsing experience by personalizing the Grays website

(c) enable your use of the services available on the Grays website

(d) send to you goods purchased via the Grays website, and supply to you services purchased via the Grays website

(e) send statements and invoices to you, and collect payments from you

(f) send you general (non-marketing) commercial communications

(g) send you email notifications which you have specifically requested

(h) send to you our newsletter and other marketing communications which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology. You can inform us at any time if you no longer require marketing communications to be sent by emailing us at info@graysofworcester.co.uk

(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user

(j) deal with enquiries and complaints made by or about you relating to the Grays website

(k) Other uses



We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

We may disclose your Personal Data to certain of our business partners in order to; help us in providing your order, delivering your goods, taking your payment or analysing your use of the Grays website in order to improve the its efficiency.



In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

(a) to the extent that we are required to do so by law

(b) in connection with any legal proceedings or prospective legal proceedings

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

Except as provided in this privacy policy, we will not provide your information to third parties.



We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping your password and user details confidential. We will not ask you for your password. Grays of Worcester uses SSL and verisign in online purchasing involving credit card information. This ensures your purchase is secure.



When you visit the Grays of Worcester website, we may place small pieces of information on your computer known as "cookies", which are stored by your browser on your computer's hard drive. Cookies help us in various ways. We use cookies to help us to better compose the Grays website or our product information so that it is more relevant to your interests or preferences. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited, to determine the most popular areas of the Grays website and generally in order to monitor usage of the Grays website.

Most web browsers automatically accept cookies, though you do not have to. If you wish to disable cookies then you can do so by readjusting your browser settings although please note that by disabling cookies you may not be able to register with or use all features of the Site. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at WWW.ALLABOUTCOOKIES.ORG. Please note that we do not control the use of cookies by third parties.



We may update this privacy policy from time-to-time by posting a new version on our website. Any updates, changes or deletions will take immediate effect and apply to all further uses of the Grays website.



You may instruct us to provide you with any personal information we hold about you.

You may instruct us not to process your personal data for marketing purposes by email to info@graysofworcester.co.uk at any time. (In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.)


The Grays of Worcester website may contain links to websites external to Grays of Worcester. None of the information that you provide to us will be transmitted to other websites.  Grays of Worcester is not responsible for the privacy practises or content of such websites.



It is your responsibility to inform us of any changes to your personal data.

The Personal Information you provide shall be accurate and complete and all registration details (where applicable) shall contain your correct name, e-mail address and other requested details. We will not be responsible for any loss or damage caused by personal data that is at the time of our use of it incorrect.

Where you are a customer account holder, you may access and update your Personal Data contained in your customer account via www.graysofworcester.co.uk.  We ask that you update your Personal Data as soon as possible with any and all relevant changes.



If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to info@graysofworcester.co.uk.